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Founding partner

At Scotiabank, we believe inclusion makes us stronger. That’s why we’re committed to making sure hockey is welcoming and accessible to all players, no matter their race, religion, gender, ability or sexual orientation. When we do this, young players from diverse backgrounds can go on to inspire future generations of players and build a more inclusive game.

As a Founding Partner of the Hockey Diversity Alliance, Scotiabank is proudly committed to changing the face of hockey and creating a more inclusive future for young people both on and off the ice. To learn more about how we’re opening up the game of hockey, visit ScotiabankHockeyClub.com.

Founding Partner

Kraft Heinz Canada has established a long legacy of supporting community hockey through its Kraft Hockeyville program, which is committed to breaking down barriers and encouraging participation on and off the ice. We are proud to be extending this commitment to underrepresented communities as a Founding Partner of the Hockey Diversity Alliance.

We believe grassroots programming is an important catalyst to inspiring a new, more diverse generation of players and fans. We know a love for hockey often starts before players hit the ice and ball hockey is an effective way to help young Canadians connect with the game. That’s why we are proudly supporting the HDA and their programming by equipping children and youth in underrepresented communities with the ball and road hockey equipment they need to participate and develop a passion for the game.


Budweiser has a long history of supporting hockey, and as a brand that believes this game is for us all, we recognize the obligation we have to continue to learn and evolve with the game to make it better for generations to come.

To help drive visibility for the movement and encourage action beyond social conversation, Budweiser and the HDA have designed a physical roll of hockey tape featuring words of support and solidarity from fans, and players. One dollar from every roll of #TapeOutHate hockey tape will go towards the HDA and its mission to eradicate racism in hockey.