Changing the face of hockey









Introducing the HDA

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Changing the face of hockey

HDA and Canadian Tire Team up


Canadian Tire Corporation and Hockey Diversity Alliance Team Up

Canadian Tire Corporation and HDA will provide marginalized youth across Canada with the opportunity to learn about the sport as they collaborate to enhance the game's culture.

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Support HDA and #GrowOurGame

As part of Black History Month, HDA is looking to expand accessibility for our youth programs. See how you can help.

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HDA Launches Grassroots Programming

Starting with HDA Ball Hockey Skills, program to make sport accessible to children of every background.

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Budweiser Canada and the HDA Launch #TapeOutHate Campaign

This official partnership launch champions the HDA’s mission to eradicate racism in hockey, with a specific and simple call to action to #TapeOutHate.

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Hockey Diversity Alliance Diversifies

Angela James, Ethan Bear and Natalie Spooner bring LGBTQ+, Indigenous and female representation to the HDA.

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Kraft Heinz joins the Hockey Diversity Alliance

Kraft Heinz Canada has partnered with the HDA to support the eradication of systemic racism in hockey through grassroots programming.

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Scotiabank joins the Hockey Diversity Alliance

Scotiabank joins the HDA as a founding partner to further our collective mission of eradicating systemic racism in hockey.

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HDA to operate independent of the NHL

With no response to the HDA pledge, it’s clear that the NHL isn’t prepared to make measurable commitments to end racism in hockey.

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Our ask of the NHL

On July 14, we asked the NHL to sign the HDA pledge. This release outlines the specific items we've asked for.

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HDA on NHL’s response to racial injustice and violence

Earlier today, the HDA formally requested that the NHL suspend all playoff games today to allow players and fans to reflect on what happened and to send a message that human rights must take priority over sport.

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Matt Dumba Delivers Opening Address

HDA Co-Founder Matt Dumba delivers powerful anti-racism speech commencing the Stanley Cup Playoffs

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HDA Progress Report, July 2020

It's been just over six weeks since we launched the HDA. Here is a brief update on what we've been up to in the six weeks since.

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Formation of the Hockey Diversity Alliance

Group of prominent minority professional hockey players form the Hockey Diversity Alliance to eradicate racism in hockey.

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Our Purpose

To eradicate systemic racism and intolerance in hockey.

We are committed to inspire a new and diverse generation of hockey players and fans.

Photo Credit: Allison Farrand

Our Approach

We strive to create sustainable change on all levels of hockey. At the top, we will educate and encourage accountability from our leagues and leaders. At the grassroots level, we will work to ensure hockey is accessible to anyone who loves the game.

  • Provide resources & support
  • Develop tools to succeed
  • Reach full potential in hockey & life

What we support

Grassroots Hockey development and Equipment Programs 35%

Anti-racism and unconscious bias education programs 15%

Social justice initiatives in support of black, indigenous and racialized communities 15%

Administration/fundraising 15%

Scholarships for qualified youth players 10%

Executive training and coaching programs 10%

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HDA badge The HDA Pledge.

To achieve our purpose we will:

Have all partner associations and organizations sign an 'HDA Pledge'

Which will include commitments to:

  • Create policy and rule changes that make the culture of the game more inclusive
  • Establish specific targets for hiring, promoting and partnering with Black individuals and businesses
  • Execute educational programming to increase awareness of racism in hockey
  • Fund impactful social justice initiatives

Photo Credit: Allison Farrand

Hockey will be a stronger and better game when we fully embrace our diversity.

By making our game accessible and safe for everyone we will strengthen our connection to each other, to our communities, and to our fans.

Our Partners

We’d like to acknowledge our corporate partners, whose support is vital in helping the HDA reach our goals.

View partners

Founding partner

Founding partner




It's time to make a state­ment.

The Founders

  • Akim Aliu (Chair)
  • Trevor Daley
  • Anthony Duclair
  • Matt Dumba
  • Nazem Kadri
  • Wayne Simmonds
  • Chris Stewart
  • Joel Ward

The Advisory Board

  • Chris George
  • Glen Lewis
  • Ted Frankel
  • Ben Meiselas
  • Rico Phillips